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June 4, 2017
By: TOM BRANNA
Editor
After reviewing numerous Instagram posts by celebrities, athletes, and other influencers, the Federal Trade Commission (FTC) sent out more than 90 letters reminding influencers and marketers that influencers should clearly and conspicuously disclose their relationships to brands when promoting or endorsing products through social media. The letters were the result of petitions filed by Public Citizen and affiliated organizations regarding influencer advertising on Instagram, and Instagram p...
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